Our Story
About us
Welcome to Krayon Basmati Rice, a premium rice brand brought to you by Kavya Enterprises. With over 42 years of expertise in the rice industry, we are proud to share the rich, authentic taste of India’s finest basmati rice with customers across five continents and more than 500 cities worldwide. Our journey began with a vision to deliver the highest quality rice to kitchens globally, and we have since grown into a trusted name in the global market.
Our Journey
Founded by Mr. Kaushal Kumar Manchanda, Krayon Basmati Rice traces its roots back to his humble beginnings at the age of 18 when he first entered the rice industry. Driven by his passion and dedication, Mr. Manchanda built a legacy, establishing Krayon as a leading player in the rice sector. What began as a small venture in Delhi has now evolved into a renowned name trusted by millions for its consistent quality and unmatched flavor.
100% Organic
Gluten-free and rich in fiber. With minimal chemical intervention.
High Quality
We focus ensuring purity, hygiene, and the highest quality standards.
Rich Aroma Scent
Its unique fragrance comes from natural compounds like aldehydes,esters.
Trust Krayon Basmati Rice
Why Krayon is Best Basmati rice brand?
Superior Grain Quality
Krayon Basmati Rice features long, slender grains that fluff up and nearly double in size when cooked.
Rich Aromatic Scent
Its unique fragrance comes from natural compounds like aldehydes, esters, and hydrocarbons, enhancing every dish.
Advanced Processing Facility
Krayon Rice is processed in state-of-the-art factories, ensuring purity, hygiene, and the highest quality standards.
Naturally Packed Nutrition
Gluten-free and rich in fiber. The rice undergoes minimal chemical intervention
to retain essential nutrients
At Krayon Basmati Rice, we operate from our state-of-the-art facility in Ajay Enclave, Tilak Nagar, Delhi. This location is not only the heart of our operations but also reflects the essence of our commitment to quality. We specialize in the wholesaling, distributing, and retailing of high-quality rice and cereal products, ensuring every grain that leaves our facility is nothing less than perfect.
Our Commitment to Quality
At Krayon, quality isn’t just a promise — it’s a way of life. We take great pride in adhering to the highest food safety and quality standards. Our rice undergoes stringent quality checks at every stage of production, ensuring that only the finest grains make it to your plate.
We hold a number of prestigious certifications that reinforce our commitment to excellence:
These certifications, accredited by the Food Safety and Standards Authority of India (FSSAI), underline our adherence to global food safety and quality standards. Our license number is 13324006000372, ensuring that every grain of Krayon Basmati Rice meets the highest international benchmarks.
Global Reach
Thanks to the trust placed in us by our customers, Krayon Basmati Rice is now enjoyed on five continents, making us a truly global brand. Our dedication to providing premium quality rice has earned us a loyal customer base in over 500 cities across the world. Whether you’re in India or anywhere else around the globe, we ensure the true taste of India reaches your plate.
Our Values
Quality: We believe in the purity and authenticity of our products. Every grain of Krayon Basmati Rice is handpicked and processed to perfection, offering the best quality to our consumers.
Innovation: We continuously strive for excellence and innovation in our products and services, keeping up with global food trends while maintaining our traditional values.
Customer Satisfaction: Your satisfaction is our priority. We aim to build long-lasting relationships with our customers by providing exceptional service and superior products.
Sustainability: At Krayon, we’re committed to sustainability. We ensure that our operations are in harmony with nature and work towards minimizing our environmental footprint.
Our Mission
At Krayon, our mission is simple: to provide the finest quality Basmati rice that brings the authentic taste of India to kitchens worldwide. We aim to be the rice of choice for families around the world, offering not just a product, but a legacy of excellence, purity, and trust. Our focus is to continue to uphold the values of quality, integrity, and sustainability as we grow our presence in the global market.
Join Us on Our Journey
Thank you for choosing Krayon Basmati Rice. We invite you to experience the richness of our heritage and the finest quality rice, cultivated, processed, and delivered with the utmost care. Whether you’re cooking a traditional dish or experimenting with new recipes, let Krayon Basmati Rice be the ingredient that brings your meal to life.
Explore our range of products and taste the difference that over four decades of expertise can make. For any inquiries or to place an order, feel free to reach out to us today.
Certifications and Licensing